As an affiliate marketer, you want to build up to about 10 products, so that you can mix up the top performing products and add the latest releases. You should like what you are selling.
What may be a hot seller, may cool off and if you follow trends, you need to be able to move on. You don’t want to add all these products at once. You want to build slowly as you get more experienced.
Because you don’t want to overwhelm yourself with products, pick your products carefully. Choose popular products because you want to have top performing products.
Here are some things to remember when you are selecting your affiliate products.
When you search for new products to promote from clickbank, there are certain things that you are looking for.
First and easiest is the selection of the category that you want to work with. For instance, each affiliate product has some information that will help you make a good decision.
There are three sites you will want to use to assure that the product is a good product to market:
Clickbank Marketplace = www.clickbank.com
CB Trends = www.cbtrends.com
CB Engine = www.cbengine.com
Clickbank Marketplace:
1. Sales Price: ($/Sale) This is the amount that affiliate are earning for referring customers. The amount earned is kept by Clickbank accounting and pays out every two weeks to the affiliate.
2. Percentage of Sale (%/Sale) This is the average percentage commissions earned per affiliate per sale.
3. Referral %: This is the percentage of sales that people you refer
4. Gravity Of Product: The gravity number is important because it shows the popularity of the product over time. Every time the product is sold or a new affiliate joins and uses the link the gravity of the program will change.
CB Trends:
The popularity, price and commission paid for the product is very important.
When it comes to popularity or gravity, unless you are already a Super Affiliate, avoid the products with very high gravity (125+) because it means that the market will be highly competitive and the chances of you making sales will be decreased accordingly.
This applies only to Clickbank and not the other commission driven organizations.
In order to find out if the product is good to add to your affiliate arsenal, you will want to check it out at the CB Trends (www.cbtrends.com) which is a free service that shows visual representation of what is on the Clickbank marketplace site making it easier to understand. There are some useful tracking tools that give you an easy way to see what is happening wit the products you choose including:
- Popularity of the product
- Earning per sale
- Percent per sale
- Gravity
- Referrals
- Commission
If you take the visual representation, combine it with what you see on Clickbank’s Marketplace, you will have a good idea of whether the product you’re considering will be a good idea for promotion.
Out of the 10 products that you pick to promote over time, you will want at least 6 of them to be popular. You want to mix it up so that at least half of what you’re promoting is more competitive. The rest of the products should be up and comers, those products that are newer and becoming more popular in the Marketplace.
CB Engine
CB Engine shows you the new products and is an excellent tool to use if you want to focus on the new product releases. If you are going to work with Clickbank, which is a good step in the right direction with regard to your affiliate marketing, CB Engine should be one of the sites you bookmark and use.
CB Engine has a Brand New Products list, re-listed products with tons of information to help you make an informed choice about the products you want to promote. Each product, new and re-listed, have graphs and visual representations about the health and viability of the products.
There are a couple of ways to go about finding out more about the product or service you are about to promote. First, you can buy the product.
Whether it’s digital or tangible, buying and experiencing the product will usually make you a better promoter. However, if any of the 10 products are too pricey, you can buy a couple of them and look over the sales pages of the remaining products.
When looking over the sales or pitch page, you will want to think in terms of being a prospective buyer. Ask yourself some basic questions:
- Does the page, headline and opening paragraph grab your attention.
- Is the page easy to read in terms of colors, graphics, and layout of the site.
- Is the message being presented clear and concise and easy-to-understand
- Are there highlights of important facts, headlines to break up content and pictures that are relevant to the topic matter?
- Does the page lead you to the logical conclusion where you want to buy the product?
All of these things are important and will make or break you when people come through your affiliate link. Having a page where you want to buy the product will generally translate to high sales conversions.
This way, the traffic you drive to the product site stand a higher chance of buying in the end. If the page left you with a ho-hum kind of feeling, it is probably possible that visitors arriving at the site will have the same reaction.
As you go about promoting your affiliate products, make sure that you keep track of the products that are converting well, and the ones that are not. When you have a hot product that goes warm and then cold, you need to be ready to get rid of it.
Earlier I stated that you should not get attached to a product or service. This is why. You have to know when it is time to get rid of it.
Refer to the choices you first made in Clickbank and ask yourself the questions from above. Are there products that you might want to get rid of now?
Following these steps suggested above will help you to become a profitable affiliate marketer.
There’s a lot more to affiliate marketing success than what I have shared with you here. To learn the right skills in affiliate marketing, you need the right training. To find out more, click here